Privacy Policy

Wag & Ride UK ("we", "us") operates wagandride.co.uk. This policy explains what personal data we collect, why, and your rights under UK GDPR.

What we collect

• Order & enquiry data - name, email, delivery address, phone (if given), and the details of your order or message.
• Payment data - handled by Stripe; we never see or store full card numbers.
• Usage data - cookies and privacy-respecting analytics about how the site is used (see our Cookie Policy).

Why we use it

• To process and deliver orders and handle returns (contract).
• To answer enquiries (legitimate interests / pre-contract).
• To send marketing email where you've opted in (consent) - unsubscribe any time.
• To meet legal and accounting obligations (legal obligation).

Sharing

We share data with our couriers, our payment provider (Stripe), and our email/IT providers, only as needed to fulfil your order. We never sell your data.

Retention

Order records: 6 years (tax). Enquiry data: up to 24 months. Marketing data: until you unsubscribe.

Your rights

You can request access, correction, deletion, restriction or portability of your data, and object to processing, by emailing us. You can complain to the ICO (ico.org.uk).

Questions? Contact Wag & Ride support or call 0333 016 0195.